Bmw Target Market Essays On Global Warming

Essay on Bmw Presentation for Marketing Planning

786 WordsAug 16th, 20134 Pages

BMW presentation Marketing Planning Week 3
What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?

* Reaches a small percentage of a target market has financial fluctuation, more consumers segment lower than others * Market too small fluctuate when there is an economic downturn * Know what the general weaknesses restricts its ability to sell to a wide range of the population more specific segment of the population * Could be considered a con overall the pros far outweigh the cons * Review all of BMWs pros and cons of target marketing * Find a place where they can improve * General pros and cons that can arise from target…show more content…

* Direct targeting Selective marketing enables your business to filter out those customers within a certain segment that your product or service caters to the most. Based on their demographics, interests or previous search history, your business can directly target them and make sure they are exposed to your message of performance luxury whatever * Tailored messages When you can target your audience directly, it is important to have tailored and strategic messages to those you believe are more likely to engage with your marketing efforts and overall brand. When your business knows so much about your target audience, why spend money trying to cover every potential audience without even knowing if they will actually care about your business? * Leads, loyalty and word of mouth Selective marketing not only helps you generate more quality leads, it also helps increase the loyalty of your existing customers and inspires people to spread the word about your business and what it is you do * Friends of friends Selective marketing on social media also allows you to reach out to people who are friends with your fan base. On Facebook for instance, you are now able to target your advertisements to people who are friends with the people who already “like” your page. This again increases your chances to reach a new audience of who may also be interested in your business. Could try and reach out on Facebook * * Selective marketing offers new opportunities

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Target, Positioning, and Marketing Mix at Bmw Essay

2450 WordsDec 28th, 201110 Pages

Target, Positioning, and Marketing Mix at BMW BMW is one of the world’s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value, but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway, 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better, more advanced cars with a powerful brand image. BMW is a German automobile, motorcycle and engine manufacturing company, which owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is well known for its sporty, yet sophisticated image which has been built up since the 1970’s…show more content…

Furthermore, since its inception, the project has been expanded to utilize landfill gas to fuel 23 oven burners in the paint shops at BMW and supply indirect heat to these areas (Arnold, n.d.). In addition, marketers have classified BMW products as specialty goods because they have a unique characteristic or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort (Kotler & Keller, 2009). Consumers who purchase BMW’s are willing to go to great lengths and travel afar to buy one. In fact, BMW is a product that stands above the rest requiring very little if any comparison to other brands as buyers already know exactly what they are looking for when in search of this particular type of vehicle (Holloway, 2002). Thus consumers that purchase BMW’s are investment buyers and often have upscale purchasing habits. And it is this reason that BMW, unlike many other marketers, has stopped emphasizing demographics such as targeting customers based on age and income, and started targeting based on mind-set and lifestyle. BMW marketers understand that their customers are concerned about status, and so this is what they focus their attention on. When advertising BMW marketers have focused on the specifics of the BWM and emphasis are often placed on the fact that BMW is continuously managing its cars performance quality through time, and research (Boudette, 2005). It

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