Datalandia Case Study

Range of cases

Over  cases on all aspects of national and international business and management are available from The Case Centre.

The Case Centre is the only place where you can access all the major case collections from leading international business schools (see below) as well as those of smaller schools and cases written by individual authors.

Most cases are in English, with about cases also available in another language. Learn more about what a case is

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Instructor materials

The Case Centre also distributes a range of instructor materials designed to support the case teacher. 

Case collections

Click on a collection name to find out more.

  • Aalto University School of Business (formerly HSE), Finland
  • Allied Academies, USA
  • Amity Research Centers, India
  • ANZSOG – The Australia and New Zealand School of Government, Australia and New Zealand
  • Asia Case Research Centre, Hong Kong
  • Asia Centre for Social Entrepreneurship and Philanthropy (ACSEP), Singapore
  • Asian Business Case Centre, Singapore
  • Babson College, USA
  • BIMTECH, India
  • Cambridge Judge Business School, UK
  • CASE Association, USA
  • Center for Primary Care, Harvard Medical School, USA
  • Centre for Social Investment, Germany
  • CENTRUM Publishing, Peru
  • China Europe International Business School, China
  • Collarts (Australian College of the Arts), Australia
  • Columbia CaseWorks, USA
  • Copenhagen Business School, Denmark
  • Cranfield School of Management, UK
  • Darden School of Business, USA
  • Design Management Institute, USA
  • E-FORCE Teaching Cases
  • ESMT European School of Management and Technology, Germany
  • ESSEC Business School, France
  • Global Health Delivery Project, USA
  • Graduate School of Business, Seoul National University, Korea
  • Graduate School of Management (GSOM), St. Petersburg State University, Russia
  • Harvard Advanced Leadership Initiative (ALI)
  • Harvard Business Publishing, USA
  • IAE Business School, Argentina
  • IBS Hyderabad, India
  • IE Business School, Spain
  • IESE Business School, Spain
  • IMA Educational Case Journal
  • IMD, Switzerland
  • Indiana University CIBER, USA
  • Indian Institute of Management (IIMA), Ahmedabad
  • Indian Institute of Management Bangalore (IIMB)
  • Indian School of Business, India
  • Individual authors
  • Indonesia Business Case Center, School of Business and Management-Institut Teknologi Bandung
  • INSEAD France, Abu Dhabi and Singapore
  • INSEEC-Institut des Hautes Études Économiques et Commerciales, France
  • Ivey Publishing, Canada
  • Journal of Information Technology
  • Journal of Information Technology Teaching Cases
  • KCC - El Khazindar Business Research and Case Center, Egypt
  • Kellogg School of Management, USA
  • Lagos Business School, Nigeria
  • Lahore University of Management Sciences, Pakistan
  • London Business School, UK
  • MIT Sloan's LearningEdge, USA
  • NeilsonJournals Publishing, UK
  • Program on Negotiation, Harvard Law School
  • Public Education Leadership Project, Harvard
  • Reaching Out MBA Case Collection, USA
  • Rotterdam School of Management, The Netherlands
  • SDA Bocconi School of Management, Italy
  • Singapore Management University, Singapore
  • Social Enterprise Knowledge Network (SEKN)
  • Stanford Graduate School of Business, USA
  • Senate Hall Academic Publishing, UK
  • The Case Research Journal (NACRA), USA
  • The Crimson Group
  • The ESADE Entrepreneurship Institute (EEI), Spain
  • The Legatum Center for Development and Entrepreneurship, MIT, USA
  • Thunderbird School of Global Management, USA
  • Tsinghua University School of Economics and Management, China
  • University of St. Gallen, Switzerland
  • USC-Marshall Greif Center, USA
  • Vlerick Business School, Belgium
  • WHU - Otto Beisheim School of Management, Germany
  • Wits Business School, South Africa

Using Case Studies to Teach

Why Use Cases?

Many students are more inductive than deductive reasoners, which means that they learn better from examples than from logical development starting with basic principles. The use of case studies can therefore be a very effective classroom technique.

Case studies are have long been used in business schools, law schools, medical schools and the social sciences, but they can be used in any discipline when instructors want students to explore how what they have learned applies to real world situations. Cases come in many formats, from a simple “What would you do in this situation?” question to a detailed description of a situation with accompanying data to analyze. Whether to use a simple scenario-type case or a complex detailed one depends on your course objectives.

Most case assignments require students to answer an open-ended question or develop a solution to an open-ended problem with multiple potential solutions. Requirements can range from a one-paragraph answer to a fully developed group action plan, proposal or decision.

Common Case Elements

Most “full-blown” cases have these common elements:

  • A decision-maker who is grappling with some question or problem that needs to be solved.
  • A description of the problem’s context (a law, an industry, a family).
  • Supporting data, which can range from data tables to links to URLs, quoted statements or testimony, supporting documents, images, video, or audio.

Case assignments can be done individually or in teams so that the students can brainstorm solutions and share the work load.

The following discussion of this topic incorporates material presented by Robb Dixon of the School of Management and Rob Schadt of the School of Public Health at CEIT workshops. Professor Dixon also provided some written comments that the discussion incorporates.

Advantages to the use of case studies in class

A major advantage of teaching with case studies is that the students are actively engaged in figuring out the principles by abstracting from the examples. This develops their skills in:

  1. Problem solving
  2. Analytical tools, quantitative and/or qualitative, depending on the case
  3. Decision making in complex situations
  4. Coping with ambiguities

Guidelines for using case studies in class

In the most straightforward application, the presentation of the case study establishes a framework for analysis. It is helpful if the statement of the case provides enough information for the students to figure out solutions and then to identify how to apply those solutions in other similar situations. Instructors may choose to use several cases so that students can identify both the similarities and differences among the cases.

Depending on the course objectives, the instructor may encourage students to follow a systematic approach to their analysis.  For example:

  • What is the issue?
  • What is the goal of the analysis?
  • What is the context of the problem?
  • What key facts should be considered?
  • What alternatives are available to the decision-maker?
  • What would you recommend — and why?

An innovative approach to case analysis might be to have students  role-play the part of the people involved in the case. This not only actively engages students, but forces them to really understand the perspectives of the case characters. Videos or even field trips showing the venue in which the case is situated can help students to visualize the situation that they need to analyze.

Accompanying Readings

Case studies can be especially effective if they are paired with a reading assignment that introduces or explains a concept or analytical method that applies to the case. The amount of emphasis placed on the use of the reading during the case discussion depends on the complexity of the concept or method. If it is straightforward, the focus of the discussion can be placed on the use of the analytical results. If the method is more complex, the instructor may need to walk students through its application and the interpretation of the results.

Leading the Case Discussion and Evaluating Performance

Decision cases are more interesting than descriptive ones. In order to start the discussion in class, the instructor can start with an easy, noncontroversial question that all the students should be able to answer readily. However, some of the best case discussions start by forcing the students to take a stand. Some instructors will ask a student to do a formal “open” of the case, outlining his or her entire analysis.  Others may choose to guide discussion with questions that move students from problem identification to solutions.  A skilled instructor steers questions and discussion to keep the class on track and moving at a reasonable pace.

In order to motivate the students to complete the assignment before class as well as to stimulate attentiveness during the class, the instructor should grade the participation—quantity and especially quality—during the discussion of the case. This might be a simple check, check-plus, check-minus or zero. The instructor should involve as many students as possible. In order to engage all the students, the instructor can divide them into groups, give each group several minutes to discuss how to answer a question related to the case, and then ask a randomly selected person in each group to present the group’s answer and reasoning. Random selection can be accomplished through rolling of dice, shuffled index cards, each with one student’s name, a spinning wheel, etc.

Resources

Tips on the Penn State U. website: http://tlt.its.psu.edu/suggestions/cases/

If you are interested in using this technique in a science course, there is a good website on use of case studies in the sciences at the University of Buffalo.

Dunne, D. and Brooks, K. (2004) Teaching with Cases (Halifax, NS: Society for Teaching and Learning in Higher Education), ISBN 0-7703-8924-4 (Can be ordered at http://www.bookstore.uwo.ca/ at a cost of $15.00)

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