As a marketing assistant, you will mostly perform duties appointed to you by the marketing manager. Your job is to make their life easier and develop your skills and expertise in the meantime. You will likely be required to research new markets, organize meetings, and perform general clerical duties. Additionally, you may need to endorse contractors’ adverts and supervise the market’s response to the company’s products. To sum it up, you will likely perform many of the same tasks as administrative assistants, but with extra responsibilities that focus on marketing.
Administrative assistants earned an average of $35,000 per year in 2010, according to the U.S. Bureau of Labor Statistics. However, this figure includes all administrative staff, regardless of specialty. Marketing managers, on the other hand, earn around $115,750 per year. Generally, a marketing assistant makes between $28,000 and $37,000 annually – your salary will gradually increase once you gain more experience.
If you are itching to get ahead in marketing, getting a job as a marketing assistant should be your first step towards a successful career. You will learn the ropes of the job and familiarize yourself with the different tasks a marketing professional handles on a daily basis. You will likely have to organize market research, write press releases, organize promotional events, centralize and assess the results of a certain campaign, write reports, and so on. The job is full of variety and you will have the opportunity to showcase your creativity on a regular basis. As you gain the trust of your employer, you will be able to join in on meetings with current or prospective clients and offer your input on current or future marketing campaigns.
In order to land a job as a marketing assistant, however, you need a stellar resume. Here are a few tips that will help you build one that makes you stand out from the competition.
Highlight your skills
Besides showcasing your experience and education, you resume has to be able to sell yourself – it can basically be considered a marketing tool itself, so you need to be extremely focused and creative when you put it together. The most important thing you need to pull off is to highlight certain skills employers in the field are looking for. Here is a short list of traits any good marketing assistant possesses:
- Good organizational skills – you can’t be a good marketing assistant if you aren’t organized. You will likely need to handle your supervisor’s schedule, keep track of their meetings, and offer your help with planning various events. Additionally, you will have to catalogue numerous documents and reports, so you have to be able to organize them efficiently;
- Excellent written and verbal communication – if you want to work in marketing, strong social skills are needed, as you will deal with clients on a regular basis. Great writing abilities should also go on your list of things to master – you need to be able to successfully communicate your ideas through e-mail, pitches or reports;
- Strong team player – as a marketing assistant, you will be part of a team which needs to function smoothly in order to get things done and make clients happy. If you’re not used to play well with other, your chances of succeeding in this field are slimmer;
- Can work under pressure to tightdeadlines – well, this one should go without saying, as the marketing world is a high-pressure working environment. Your clients are always going to demand impressive results, often on less-impressive budgets, so you have to be able to handle the pressure and deliver the best results possible;
- The ability to multi-task – as an assistant, you will have to deal with numerous small tasks. You have to constantly be on top of them if you wish to gain your supervisor’s trust and respect (and maybe even job one day).
The marketing world is constantly changing, so you need to keep up with the latest trends if you want to impress a potential employer. And how better to showcase your creativity than through an eye-catching resume? To get you inspired, here are 40 examples of stunningly creative resumes that employers will surely remember later on.
If you want to take things even further, a video resume might be a good idea. It can accompany your traditional resume can make you stand out from the crowd. However, the whole point of a video presentation is to offer a greater insight than a traditional resume can, so don’t simply read the contents of your resume on camera. Instead, make it entertainment and memorable – here are a few examples to understand what we’re talking about.
Ready to write an outstanding marketing assistant resume? Here is a sample to guide you through the process.
LinkedIn profile: …
Extremely creative and motivated professional, with a desire to constantly develop my skills and grow professionally. I am confident in my ability to come up with interesting ideas for unforgettable marketing campaigns. In the same time, I never shy away from hard work – I am ready to make my superior’s life easier by handling their schedule, doing research when needed, and putting together thorough reports highlighting the results of their hard work.
Company Name, City, State, Period of employment
- Handled the company’s online presence – regularly updated the company’s website and various social media accounts
- Maintained and organized numerous office files
- Constantly updated the company’s contact and mailing lists
- Monitored ongoing marketing campaigns
- Prepared presentations for prospective clients
- Monitored press coverage
- High school diploma, XXXXX High School, graduated XXXX
- X University, Bachelor in Marketing, graduated XXXX
- Exceptional communication and networking skills
- Extensive computer skills: MS office, social networks, internet and e-mail, word processing, Adobe Photoshop, WordPress
- Successful working in a team environment, as well as independently
- Great organizational skills
- The ability to work under pressure and multi-task
- The ability to follow instructions and deliver quality results
Available upon request.
Tip: Use the Digital Marketing Assistant CV Template below as an example to help you write your own personal and fully-tailored CV.
61 Marlborough Crescent
Mob: 079 6608 2968 Email: ZakButler@gmail.co.uk
Personal Profile Statement
I am a high confident, motivated, articulate and tech-savvy Graduate with over two years experience in Digital Marketing and Online Communications. I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. My key strengths are; communications (both oral and written), social media and the ability to relate to customers in a digital environment.
- 1st class Hons degree in BSc Marketing from Kingston University
- Achieved three A-Levels at grade B
- Student Ambassador (2 Open Days), Upper Lane College
|2009 – 2012||BSc (Hons) Marketing||Kingston University||Grade achieved: [1:1]|
- International Retailing
- Communications and Media Management
- Marketing in a Digital Environment
- Strategic Business Strategies and Intelligence
|2007 – 2009|
Results: English: B Maths: B Business: B
|A Levels||Upper Lane College|
|Feb 2013 – Present||Digital Marketing Assistant University of Surrey|
Main duties performed:
- Collate, proofread, publish and update entries on the University website/intranet;
- Data entry of student/staff profiles, expenditure, resources and website analytics;
- Provide administrative support to sub-groups within the School of Engineering;
- Produce documentation for new members of staff and work experience students;
- Liaise with relevant academics, in particular, programme directors, to create and/or update the materials for the forthcoming UG and PG prospectuses;
- Work closely with senior academics to prepare marketing materials, e.g. leaflets, brochures and booklets, to promote the University to external stakeholders;
- Promote the University to external stakeholders on events, open days;
- Liaise with relevant students and staff to create digital profiles on the website;
- Liaise with external suppliers to get materials ready, printed and delivered.
|Nov 2012 – Feb 2013||Web Assistant AKC Accountants|
Main duties performed:
- Being solely responsible for the content management of the company’s website
- Market research on competitors and drawing up marketing strategies
- Interpret and present Google Analytics data and reports
- Submit stories to major search engines for indexing
- Monitor website’s traffic and conversion rates on a daily basis
|Jul 2012 – Nov 2012||Online Marketing Assistant Olympus 1&1 Ltd.|
Main duties performed:
- Create, edit and update website entries and pages
- Responsible for the company’s social media accounts (Facebook and Twitter)
- Making small tweaks to the design and structure of the website
- General Administrative duties such as answering phones and filing
- Fast Track Digital Marketing course (two days)
- ECDL (European Computer Driving Licence)
- Skilled in the use and utilisation of various Content Management Systems (CMS) such as WordPress, Joomla! and Drupal.
- Specialist in Search Engine Optimisation (SEO) and Google Analytics
- Excellent communication and interpersonal skills
- Excellent copywriting and proofreading skills
- Social Media (Facebook, Twitter, LinkedIn, etc.)
Hobbies and interests
I enjoy socialising with friends and family, watching TV (BBC Click, The Gadget Show, documentaries), reading self-improvement books, and computing.
Mr Oliver Connolly
Digital Marketing Manager, University of Surrey
Address: 19 Batley Road, Middleton, SY8 5FR
Tel: 0223 2759 5740
Mr Thomas Richards
Director, AKC Accountants
Address: 4 London Road, Sandwell, SP3 6LH
Tel: 0580 5757 4195
Please note: the above CV Example is presented in the UK format and layout.
COLLECTION: You may also want to browse through our collection of Free CV Templates and download any of the editable CVs to create your own (available in Microsoft Word format and convertible to PDF).
Top CV Tips and Guidelines
- Digital Marketing is a new specialist area focusing on using the internet to market a service or product. Make sure that your CV is tailored to these specific areas (e.g. SEO, using CMS, etc.) rather than presenting any generic CV with little focus on these specialist aspects of the job position.
- If you have got little or no experience, you may want to start off by creating a blog or small website for yourself and use that as a steppingstone to get you into entry-level digital marketing positions. Employers see extracurricular activities, such as maintaining a personal website, as valuable work experience.