Wwf Logo Blurred Out Essay

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is (in no particular order):

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

1. Simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.

~ Jeff Fisher

2. Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

You may be interested to see some examples of bad logo designs.

Surprising to many, the subject matter of a logo is of relatively little importance, and even appropriateness of content does not always play a significant role.

This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.

~ Paul Rand

3. Timeless

An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.

~ David Airey

Probably the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

Update: 8/08/09 – Underconsideration has posted an updated timeline of the Pepsi vs CocaCola logo. Thanks for the tip off Jon.

4. Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:

  • Printed in one colour?
  • Printed on the something the size of a postage stamp?
  • Printed on something as large as a billboard?
  • Printed in reverse (ie. light logo on dark background)

One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour. One must also remember printing costs – the more colors used, the more expensive it will be for the business over the long term.

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design – say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.

~ Patrick Winfield

One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.

5. Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.

Paul Rand also has a say on this topic:

Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

~ Paul Rand

What makes a great logo in your opinion?

Recommended logo design resources:

For the extended version of this article visit Smashing Magazine: “Vital Tips for Effective Logo Design” .



  1. Join Date
    Mar 2013
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    Old WWF logo blurred ??!?!



    I noticed in the recent 30 Years of WM trailer that the old yellow WWF logo is still blurred just like in WWE 13. The thing that really frustrates me is that WWE came to an agreement last year with the World Wildlife Fund to use the Attitude Era scratch logo for the archival footage yet it was blurred in the Attitude Era mode. And in this game it appears both logos would still be blurred.

    WWE are allowed to use both logos in their archival footage but it appears they didn't come to an agreemnt to do that in the video games which is kind of frustrating.

  2. Join Date
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    Hopefully the Austin taunt isn't blurred out

  3. It most likely will
    Originally Posted by CmPunker
    Hopefully the Austin taunt isn't blurred out

  4. Join Date
    Feb 2013
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    'WOKEN' MATT HARDY HAS ARRIVED...AND SO HAS 'WOKEN' COZZA SAID SO
    JOIN THE WOKEN BRILLIANCE AND YOU TOO CAN BECOME WOKEN...
    OTHERWISE...PREPARE TO BE DELETED!!!!! YAAAAAASSSSSS!!!!!
    The deal may only be available for all stuff they can control. They can't change the blurs on the game if they suddenly lose the rights.

  5. Join Date
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    Wow. What has wrestling come to.
    Originally Posted by ShiningWizard

  6. Join Date
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  7. Join Date
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    I don't really care about the blur. What ****ed me off was the cut-scene when they would say the WWBLANK. It was annoying and ruined a little the experience for me

  8. Join Date
    Jul 2013
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    Such a minor thing. It doesn't even deserve your annoyance, guys

  9. It's blurred? I thought vince just got rights from world wildlife fund to use the WWF logo? What happened?

  10. It's PG, several kids get the game, etc. or atleast, I assume that
    Originally Posted by CmPunker
    Wow. What has wrestling come to.

  11. They can show the logo in archive footage, but not in new products, i think that was the deal
    Originally Posted by WWEFanPhilly20
    It's blurred? I thought vince just got rights from world wildlife fund to use the WWF logo? What happened?

  12. Join Date
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    Yeah they do, But still come on.. A middle finger. Everyone has a middle finger lol.
    Originally Posted by ShiningWizard
    It's PG, several kids get the game, etc. or atleast, I assume that

  13. Join Date
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    The picture with Vince holding a mic is an archival footage & shouldn't be blurred unless they didn't come to an agreemnt for that in the video games.
    Originally Posted by ShiningWizard
    They can show the logo in archive footage, but not in new products, i think that was the deal

  14. Unless its the master tape and doesn't include other footage i belive they can't legally use it. They made this deal cause if the plan shows for the wwe network as they where going to rerun a lot of shows

  15. http://en.wikipedia.org/wiki/WWE#Name_dispute

    i know Wikipedia isn't the most reliable source, but this explains it, though again, i am not 100% sure
    Originally Posted by TheHAR
    The picture with Vince holding a mic is an archival footage & shouldn't be blurred unless they didn't come to an agreemnt for that in the video games.

  16. annoying, but not a federal case...

  17. Join Date
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    It still is sadly. I saw it in gameplay footage that was posted.
    Originally Posted by CmPunker
    Hopefully the Austin taunt isn't blurred out

  18. Join Date
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    They're probably not blurred. They're probably going to change the logo to the "Gold Logo".

  19. Join Date
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    WWE Has an agreement to use the WWF logo, this is a 2K published game, 2K would also need to have an agreement to use the WWF logo

  20. Join Date
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    How long ago was that agreement made? I'm not doubting it, I'm just curious now.

  21. Whatever date Raw 1000 was, lol

    EDIT July 23rd 2012
    Originally Posted by WWEfan57
    How long ago was that agreement made? I'm not doubting it, I'm just curious now.

  22. Join Date
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    The Phoenix: WWE Fan from 2006 to 2015. No interest in the TV product means no interest in the game product either.
    The thing that ruined it for me was how they always cut the word "Federation" out, last time I checked the name "World Wrestling Federation" could be used by the E as they pleased.

    On topic, TomJohns pretty much said it, 2K would need an agreement with the pandas to use the logos without the blurring, especially since the WWE gave up using the classic and New Generation logos in new products to get the scratch logo back.
    Originally Posted by Mawar
    I don't really care about the blur. What ****ed me off was the cut-scene when they would say the WWBLANK. It was annoying and ruined a little the experience for me

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